Private Equities

4Degrees vs Attio

A side-by-side comparison of 4Degrees and Attio — two options for crm & relationship management. Pricing, features, and honest pros and cons.

4D

4Degrees

4.2
Website
AT

Attio

4.2
Website
Category
CRM & Relationship Management
CRM & Relationship Management
Rating
4.2 / 5
4.2 / 5
Pricing
Enterprise / Custom
From $29/user/mo
Best for
Smaller and emerging funds
Emerging VC and growth teams wanting flexibility
Key features
  • Automated relationship capture
  • Warm-intro path finding
  • Deal pipeline tracking
  • Data enrichment
  • Email and calendar sync
  • Flexible custom objects
  • Email and calendar sync
  • Automation and workflows
  • Real-time collaborative data
  • Enrichment and integrations
Pros
  • Relationship intelligence at a friendlier price point
  • Quick to deploy
  • Good fit for smaller teams
  • Modern, fast, and highly customizable
  • Approachable pricing with a free tier
  • Good for lightweight relationship tracking
Cons
  • Less enterprise configurability than DealCloud
  • Smaller ecosystem than Affinity
  • Fewer PE-specific features out of the box
  • Newer, smaller ecosystem than incumbents