Private Equities

Attio vs Notion

A side-by-side comparison of Attio and Notion — two options for crm & relationship management. Pricing, features, and honest pros and cons.

AT

Attio

4.2
Website
NO

Notion

4.4
Website
Category
CRM & Relationship Management
Productivity & Collaboration
Rating
4.2 / 5
4.4 / 5
Pricing
From $29/user/mo
Freemium
Best for
Emerging VC and growth teams wanting flexibility
Teams wanting a flexible internal workspace
Key features
  • Flexible custom objects
  • Email and calendar sync
  • Automation and workflows
  • Real-time collaborative data
  • Enrichment and integrations
  • Docs and wikis
  • Databases and trackers
  • Project management
  • Notion AI
  • Templates and collaboration
Pros
  • Modern, fast, and highly customizable
  • Approachable pricing with a free tier
  • Good for lightweight relationship tracking
  • Extremely flexible
  • Great for internal knowledge bases
  • Approachable pricing
Cons
  • Fewer PE-specific features out of the box
  • Newer, smaller ecosystem than incumbents
  • Can become disorganized without governance
  • Not a substitute for a real CRM