Carta vs Pulley
A side-by-side comparison of Carta and Pulley — two options for cap table & equity management. Pricing, features, and honest pros and cons.
Category
Cap Table & Equity Management
Cap Table & Equity Management
Rating
4.2 / 5
4.6 / 5
Pricing
From $$$
From $1,200/yr
Best for
Startups and their VC/growth investors
Venture- and growth-stage companies wanting strong features at published prices
Key features
- Cap-table management
- 409A valuations
- Equity and option administration
- Fund administration
- Investor and portfolio insights
- Real-time cap table with electronic share certificates
- Option grant management and electronic exercises
- Fundraise, dilution, and exit waterfall modeling
- 409A valuations included on the Growth tier
- Nasdaq Private Market integration for liquidity
Pros
- Standard-setting cap-table platform
- Combines company and investor tooling
- Strong equity administration
- Transparent published pricing, undercutting Carta at early stages
- Highly rated support and concierge onboarding and migration
- Clean, fast modeling tools for financings and exits
Cons
- Pricing scales quickly with growth
- Fund admin has faced service-quality criticism
- Some reviewers report a frustrating subscription cancellation process
- SAFE and note conversion is one-by-one rather than bulk
- Less depth than incumbents for very late-stage needs