CB Insights vs PitchBook
A side-by-side comparison of CB Insights and PitchBook — two options for data & market research. Pricing, features, and honest pros and cons.
Category
Data & Market Research
Data & Market Research
Rating
4.0 / 5
4.6 / 5
Pricing
From ~$30K/yr
Enterprise / Custom
Best for
Growth and tech-focused investors mapping sectors
PE, VC, and advisory firms of all sizes
Key features
- Profiles and funding data on 11M+ private companies
- Mosaic predictive company-health scores
- Tech market maps and industry analytics
- ChatCBI AI research assistant
- Salesforce and Snowflake integrations
- Private company and investor profiles
- Deal, fund, and LP data
- Comps, valuations, and multiples
- Fund performance benchmarking
- Excel plugin and API
Pros
- Strong for mapping emerging tech sectors quickly
- Mosaic scoring adds signal beyond raw firmographics
- Well-produced research briefs save analyst hours
- Broad, well-maintained private markets dataset
- Strong benchmarking and comps tooling
- Excel plugin fits analyst workflows
Cons
- Pricing is opaque and skews enterprise
- Coverage tilts to venture-backed tech over old-economy LMM targets
- Premium pricing per seat
- Private financials are often estimated