Private Equities

Cognism vs Lusha

A side-by-side comparison of Cognism and Lusha — two options for lead & contact data. Pricing, features, and honest pros and cons.

CG

Cognism

4.3
Website
LU

Lusha

3.9
Website
Category
Lead & Contact Data
Lead & Contact Data
Rating
4.3 / 5
3.9 / 5
Pricing
Enterprise / Custom
Freemium
Best for
Teams targeting European counterparties
Small teams wanting quick, self-serve contact data
Key features
  • Phone-verified mobile numbers
  • GDPR and CCPA compliance
  • Strong EMEA coverage
  • Intent data
  • CRM and sequencer integrations
  • Browser-extension contact lookup
  • Email and phone enrichment
  • List building
  • CRM integrations
  • Intent data
Pros
  • Best-in-class European data and compliance
  • High-quality verified mobile numbers
  • Reliable data accuracy
  • Very easy to use
  • Accessible self-serve pricing
  • Handy browser extension
Cons
  • Enterprise pricing
  • US depth trails ZoomInfo
  • Smaller database than ZoomInfo or Cognism
  • Credit limits on lower tiers