Grata vs PitchBook
A side-by-side comparison of Grata and PitchBook — two options for deal sourcing & origination. Pricing, features, and honest pros and cons.
Category
Deal Sourcing & Origination
Data & Market Research
Rating
4.4 / 5
4.6 / 5
Pricing
Enterprise / Custom
Enterprise / Custom
Best for
Middle-market PE and M&A origination teams
PE, VC, and advisory firms of all sizes
Key features
- AI-driven similar-company search
- Full-text search across company websites
- Middle-market company database
- List building and workflow management
- Contact and executive data
- Private company and investor profiles
- Deal, fund, and LP data
- Comps, valuations, and multiples
- Fund performance benchmarking
- Excel plugin and API
Pros
- Excellent for finding lookalike and adjacent companies
- Strong middle-market private company coverage
- Intuitive search experience
- Broad, well-maintained private markets dataset
- Strong benchmarking and comps tooling
- Excel plugin fits analyst workflows
Cons
- Financial data on private targets is often estimated
- Best value at team scale, not for individuals
- Premium pricing per seat
- Private financials are often estimated