Pulley vs Vestd
A side-by-side comparison of Pulley and Vestd — two options for cap table & equity management. Pricing, features, and honest pros and cons.
Category
Cap Table & Equity Management
Cap Table & Equity Management
Rating
4.6 / 5
4.4 / 5
Pricing
From $1,200/yr
From £25/mo
Best for
Venture- and growth-stage companies wanting strong features at published prices
UK SMEs and PE-backed companies running tax-advantaged share schemes
Key features
- Real-time cap table with electronic share certificates
- Option grant management and electronic exercises
- Fundraise, dilution, and exit waterfall modeling
- 409A valuations included on the Growth tier
- Nasdaq Private Market integration for liquidity
- EMI, growth share, and unapproved option scheme management
- Real-time cap table with Companies House two-way sync
- HMRC valuations and annual ERS filing support
- Scenario modeling and shareholder dashboards
- Legal documents and e-signatures included in plans
Pros
- Transparent published pricing, undercutting Carta at early stages
- Highly rated support and concierge onboarding and migration
- Clean, fast modeling tools for financings and exits
- Transparent published pricing, rare in this category
- Deep UK tax-scheme expertise (EMI, S/EIS) built in
- Excellent Trustpilot reputation and responsive team
Cons
- Some reviewers report a frustrating subscription cancellation process
- SAFE and note conversion is one-by-one rather than bulk
- Less depth than incumbents for very late-stage needs
- UK-centric; weak fit for US or multi-jurisdiction structures
- 12-month minimum terms on higher tiers surprise some customers