AF
Visit website Affinity
Editor's pickRelationship intelligence CRM for dealmakers
4.5Enterprise / CustomBest for VC and mid-market funds valuing network intelligence
CRM Relationship Intelligence Origination
Overview
Affinity is a relationship-intelligence CRM built for private equity, venture capital, and investment banking. It automatically captures email and calendar activity to map a firm's network, reducing manual data entry while surfacing warm paths to targets and counterparties.
Key features
- Automatic relationship and activity capture
- Deal pipeline management
- Network and warm-intro mapping
- Email and calendar sync
- Data enrichment
- Analytics and reporting
Pros
- Minimal manual data entry
- Strong relationship-intelligence graph
- Purpose-built for dealmaking workflows
Cons
- Less configurable than DealCloud for complex firms
- Enterprise pricing
What people say
Illustrative"Automatic relationship capture means our pipeline is finally accurate without nagging the team."
Partner
Venture capital firm