Private Equities

HubSpot Sales Hub

Mainstream CRM with a free tier and fast setup

4.4Free / From $15/seat/moBest for Emerging managers and portfolio companies
CRM SMB Freemium

Overview

HubSpot Sales Hub is a general-purpose CRM with pipeline management, email tracking, sequences and reporting, priced from $15/seat/month (Starter) to $100/seat/month (Professional) plus onboarding. Smaller PE firms, placement agents and portfolio companies use it as an affordable, quick-to-deploy alternative to purpose-built PE CRMs.

Key features

  • Pipeline and deal management
  • Email tracking, templates and sequences
  • Meeting scheduling and calling
  • Workflow automation (Professional+)
  • Reporting dashboards
  • Huge integration marketplace

Pros

  • Free tier and cheap Starter seats to get going
  • Very fast to deploy with minimal admin
  • Marketing, service and CMS hubs on the same platform

Cons

  • No PE-native concepts (funds, LPs, co-invests) out of the box
  • Key features like sequences gated to Professional tier
  • Costs climb steeply at Professional/Enterprise

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