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Apollo.io

Editor's pick

Sales intelligence and outreach in one

4.3FreemiumBest for Lean origination and BD teams
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Outreach Lead Data Sales

Overview

Apollo.io combines a large B2B contact database with sales engagement tools, letting teams find prospects, enrich records, and run multichannel outreach sequences. It is popular for its all-in-one approach and generous entry pricing.

Key features

  • B2B contact and company database
  • Email and multichannel sequencing
  • Data enrichment
  • Dialer and meeting scheduling
  • CRM integrations

Pros

  • Combines data and outreach in one tool
  • Strong value at entry tiers
  • Large contact database

Cons

  • Data accuracy varies by region
  • Deliverability requires careful configuration

What people say

Illustrative
"Data plus sequencing in one subscription is a big cost saver for a small BD team."
Head of Business Development
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