Affinity vs Attio
A side-by-side comparison of Affinity and Attio — two options for crm & relationship management. Pricing, features, and honest pros and cons.
Category
CRM & Relationship Management
CRM & Relationship Management
Rating
4.5 / 5
4.2 / 5
Pricing
Enterprise / Custom
From $29/user/mo
Best for
VC and mid-market funds valuing network intelligence
Emerging VC and growth teams wanting flexibility
Key features
- Automatic relationship and activity capture
- Deal pipeline management
- Network and warm-intro mapping
- Email and calendar sync
- Data enrichment
- Flexible custom objects
- Email and calendar sync
- Automation and workflows
- Real-time collaborative data
- Enrichment and integrations
Pros
- Minimal manual data entry
- Strong relationship-intelligence graph
- Purpose-built for dealmaking workflows
- Modern, fast, and highly customizable
- Approachable pricing with a free tier
- Good for lightweight relationship tracking
Cons
- Less configurable than DealCloud for complex firms
- Enterprise pricing
- Fewer PE-specific features out of the box
- Newer, smaller ecosystem than incumbents