Apollo.io vs Clay
A side-by-side comparison of Apollo.io and Clay — two options for outreach & sales engagement. Pricing, features, and honest pros and cons.
Category
Outreach & Sales Engagement
Lead & Contact Data
Rating
4.3 / 5
4.4 / 5
Pricing
Freemium
Freemium
Best for
Lean origination and BD teams
Technical BD and ops teams building custom pipelines
Key features
- B2B contact and company database
- Email and multichannel sequencing
- Data enrichment
- Dialer and meeting scheduling
- CRM integrations
- Waterfall enrichment across providers
- AI research agents
- Spreadsheet-style data workbench
- 150+ data integrations
- Automation and workflows
Pros
- Combines data and outreach in one tool
- Strong value at entry tiers
- Large contact database
- Combines many data sources with waterfall logic
- Extremely flexible and powerful
- AI research automates manual enrichment
Cons
- Data accuracy varies by region
- Deliverability requires careful configuration
- Steep learning curve
- Credit-based costs can escalate