Apollo.io vs Cognism
A side-by-side comparison of Apollo.io and Cognism — two options for outreach & sales engagement. Pricing, features, and honest pros and cons.
Category
Outreach & Sales Engagement
Lead & Contact Data
Rating
4.3 / 5
4.3 / 5
Pricing
Freemium
Enterprise / Custom
Best for
Lean origination and BD teams
Teams targeting European counterparties
Key features
- B2B contact and company database
- Email and multichannel sequencing
- Data enrichment
- Dialer and meeting scheduling
- CRM integrations
- Phone-verified mobile numbers
- GDPR and CCPA compliance
- Strong EMEA coverage
- Intent data
- CRM and sequencer integrations
Pros
- Combines data and outreach in one tool
- Strong value at entry tiers
- Large contact database
- Best-in-class European data and compliance
- High-quality verified mobile numbers
- Reliable data accuracy
Cons
- Data accuracy varies by region
- Deliverability requires careful configuration
- Enterprise pricing
- US depth trails ZoomInfo