Clay vs ZoomInfo
A side-by-side comparison of Clay and ZoomInfo — two options for lead & contact data. Pricing, features, and honest pros and cons.
Category
Lead & Contact Data
Lead & Contact Data
Rating
4.4 / 5
4.1 / 5
Pricing
Freemium
Enterprise / Custom
Best for
Technical BD and ops teams building custom pipelines
Larger BD teams needing US B2B depth
Key features
- Waterfall enrichment across providers
- AI research agents
- Spreadsheet-style data workbench
- 150+ data integrations
- Automation and workflows
- B2B contact and company data
- Intent and buying signals
- CRM and enrichment integrations
- Org charts
- Workflows and engagement
Pros
- Combines many data sources with waterfall logic
- Extremely flexible and powerful
- AI research automates manual enrichment
- Extensive US B2B coverage
- Rich firmographic and intent data
- Deep CRM integrations
Cons
- Steep learning curve
- Credit-based costs can escalate
- Expensive with rigid contracts
- Coverage weaker outside North America