ZI
Visit website ZoomInfo
B2B contact and company intelligence
4.1Enterprise / CustomBest for Larger BD teams needing US B2B depth
Lead Data Enterprise Intent
Overview
ZoomInfo is a large B2B data and go-to-market platform providing contact, company, and intent data along with engagement tooling. It is used to identify decision-makers, enrich CRM records, and power outbound campaigns.
Key features
- B2B contact and company data
- Intent and buying signals
- CRM and enrichment integrations
- Org charts
- Workflows and engagement
Pros
- Extensive US B2B coverage
- Rich firmographic and intent data
- Deep CRM integrations
Cons
- Expensive with rigid contracts
- Coverage weaker outside North America